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Hewlett-Packard
LaserJet Web Sites and Virtual Printers.
Hewlett-Packard
LaserJet Group (LSG) is the flagship of the company. Our team
created a family 13 unique websites for new printer introduction featuring
PDF literature, digital video user's manuals, and our proprietary
Shockwave™- based
virtual reality printers which allowed each printer to demo
itself and users to virtually assemble and configure them with user-driven
animation and navigability. The combined efforts added millions to
HP's bottom line in increased sales and marketing cost savings.
Reel
Available
Information Architecture, Creative Direction:
Brooks Cole
Art Directors:
Ed Sultan, Maurice Tani, Travis Curl
Designer: Mirjana Risek
Engineers:
Brian Tracey, Mark Watson. J.A. Nelson,
Writer:
Ken Stockwell
Producers:
Peter Christy, Jodi Hadsell
VR Photographer: John Greenleigh
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HP
Digital Workplace
Group
Umbrella: Web, Video, Java
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HP
LaserJet 3100
Product
Site : Web, Shockwave VR
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HP
LaserJet 4000
Product
Site: Web,
Video, Shockwave VR
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HP
LaserJet 5000 Site
Product
Site: Web,
Video, Shockwave VR
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HP
LaserJet 8000 Site
Product
Site: Web,
Video, Shockwave VR
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HP
LaserJet 8100 Site
Product
Site: Web,
Video, Shockwave VR
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HP
LaserJet 8500 Site
Product
Site: Web,
Video, Shockwave VR
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HP
LaserJet 8500 Site
Product
Site: Web,
Video, Shockwave VR
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HP
Mopiers Site
Product
Site: Web,
Video, Shockwave VR
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HP
Digital Sender
Product
Site: Web,
Video, Shockwave VR
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HP
Solutions Spotlight Site
Channel
Site : Web,
Video, Shockwave VR
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  A
Corporate Web System with Style and Personality
Our team developed a vast Web
System for HP that featured every aspect of the company's Workgroup
LaserJet offerings for nearly two years. All 13 product sites featured
a "Virtual Walkaround" of the product, an interactive online product
demo and configuration application, plus online product registration.
HP IdeaFinder includes an interactive solution finder that enables
users to choose among base printers and configure the selection with
HP and third-party solutions. One example, a Virtual Configurator,
can be found here.
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