Hewlett-Packard LaserJet Group (LSG) is the flagship of the company. Our team created a family 13 unique websites for new printer introduction featuring PDF literature, digital video user's manuals, and our proprietary Shockwave™- based virtual reality printers which allowed each printer to demo itself and users to virtually assemble and configure them with user-driven animation and navigability. The combined efforts added millions to HP's bottom line in increased sales and marketing cost savings.
Information Architecture, Creative Direction: Brooks Cole
Art Directors: Ed Sultan, Maurice Tani, Travis Curl
Designer: Mirjana Risek
Engineers: Brian Tracey, Mark Watson. J.A. Nelson
Writer: Ken Stockwell
Producers: Peter Christy, Jodi Hadsell
VR Photographer: John Greenleigh
Other HP Projects:
HP Web Standards System
HP JetSend Website and Shockwave