BackWeb
Technologies is a leading provider of push communications
infrastructure for e-business that enable companies to proactively
communicate time-sensitive, business-critical information throughout
Internet and Wireless networks to customers, partners and employees.
Corporations such as Cisco, Compaq, Hewlett-Packard, and Schlumberger
Dowell have deployed BackWeb's Polite¬ push communications infrastructure
for managing critical changes for key e-business and customer service
applications.
BackWeb
looked to HoloCosmos to develop a modular system of Flash
Demo components to allow the company to build many stylistically-consistent,
rich media demos rapidly for a fraction of the cost of the one-off
approach used by most organizations.
As
with many organizations today, BackWeb has a spectrum of communication
challenges such as Sales Support, Sales Training, Customer Service
Training, Customer Orientation, Executive Communication, Investor
Relations, etc. in which the company needs to demonstrate and feature
its solutions. Also there are many contexts in which this communication
will take place in meetings, from the web, from laptops, from CD-ROM,
in self-guiding tours, within online help, or from anywhere the
need arises.
When
new opportunities for messaging and communication present themselves,
or fast-breaking market changes or competitive threats emerge, it
is essential that organizations be able to rapidly and cost-effectively
respond with successful demos which hold user interest. Whether
it's for corporate, extended enterprise or consumer use, the communication
of BackWeb's solutions requires a modern, powerful style which maintains
consistency of message and presentation across departments and communications
vehicles.
The
media vocabulary of this modern presentation is the animated Interactive
Demo, usually produced in Macromedia Flash or Shockwave. Unlike
do-it-yourself PowerPoint presentations, the manual creation of
the kind of professional Flash demos users are coming to expect
is a complex, time-consuming and expensive process.
Maintaining
a consistent corporate image across many possible demos, uses and
applications is significantly more challenging than say, maintaining
the style of web pages or PowerPoint presentations across the enterprise.
In order to render these demos a viable communication tool for business
critical or time sensitive content, HoloCosmos introduces
a new paradigm the Interactive Demo System. Our aim is to empower
BackWeb communicators with ready access to a family of rich-media
demos multi-use vehicles which explain BackWeb solutions and technology
in exciting ways which leave users stimulated and eager to embrace
its solutions.
See
the Executive Communication Flash Demo
Reel
Available
BackWeb
Project Lead: Don
Farnsworth
BackWeb
Internal Client: Rinat
Bogin
Lead Animator/Engineer: Travis
Curl
Creative
Director/Producer/Animator: Brooks Cole
Additional 3D: Jon Bell
Additional Engineering: Andy Kalinowitsch
Music:
Michael Becker
Muse:
Hanna Leigh
Contact:
Brooks
Cole
CEO/Creative Director
(415) 415-663-5486
brooks@holocosmos.com