Hewlett-Packard
JetSend» is a next-generation internet appliance communication
protocol which allows web-connected devices like PCs, laptops, PDAs,
cellphones, set top boxes, smart whiteboards, digital cameras, LCD
projectors etc. to send messages to each other via terrestrial,
satellite and wireless internet. Our challenge was to use dimensional
design and navigation to suggest a futuristic palette-style PDA
to deliver a vast array of web multimedia, critical developer documentation
and press relations using a modular web system that could be maintained
by internal web developers, enabling fast reaction speed and publishing
accuracy, but posing limited technical demands.
Brooks
Cole and his team created the JetSend site for HP's Information
Appliances Division based on a relational database infrastructure
that facilitates periodic personalized proactive e-mail notifications,
developer community forum, frequent content updating, and dynamic
content customization based on visitor profiles. Like many other
Web sites we have developed for HP, the JetSend site
is a true interactive multimedia site using custom Java, JavaScript,
motion GIFs, photographic and CG animation from our SGI animation
wizards. Such animation enables HP to communicate the features
and specification of the technology to partners, licensees, press,
and analysts through our proprietary technology visualization.
Who
says websites have to be flat pages? HoloCosmos' hallmark
design approach overcomes the page metaphor through tactile 3D design,
interactive multimedia, and dynamic database-delivered content for
one-to-one marketing relationships. The site interface is based
on a nautilus design derived from a golden mean logarithmic spiral,
an ancient proportional ratio of beauty used throughout history
in art and architecture.
Reel
Available
HP Project
Lead: Laura
Silsby
Creative Director: Brooks Cole
Producer: Peter
Christy
System Integration: Piyush Shah - Leverage
Database Integration:World Wide Web Associates
Senior Designers:Ed Sultan,
Dan Poynor
Java Programmers: Bryan Tracey & Mark
Watson - Vujade
Animator: Eric Greer