DIVA
Systems Corporation
is
a spin-off company from two premier American research labs: SRI
International and David Sarnoff Research Center. SRI
has often been considered the soul of Silicon Valley, and Sarnoff
is best known for its ground-breaking work in semiconductors, electronics,
and advanced television. DIVA's core technology is a high-speed,
massively paralleled supercomputing video server called the Princeton
Engine. DIVA is an excellent example of the sword-into-ploughshare
metaphor.
In
1996, Brooks Cole and his team assisted DIVA in the development
of a comprehensive strategy to deploy its video server technology
for interactive television application. Working with DIVA's
engineers, MindSphere created a proprietary ITV architecture
that enables the first commercially viable video-on-demand system
for cable television. We produced a series of vision videos, which
aided the company in generating $57 million in venture funding,
attracting movie studios and cable operators as DIVA's business
partners, and recruiting management and engineering talents.
Our
Team played a central role in the implementation
of DIVA's ITV strategy in 1996 and 1997. We were integral
in branding the ITV network as "OnSet," designed its network
identity, created its on-air look, and produced its video-on-demand
navigator and its first set of monthly pointcasted promos. In addition,
we advised DIVA on its strategy to develop Internet-based
products and integrate them into their ITV service offerings, as
well as producing an Internet vision video for funding and strategic
partnering purposes.
Reel
Available
Creative
Director and ITV Architect: Brooks Cole
Art Director, Animator, Compositor: Cody
Harrington
Animator: Eric Greer
Composer: Michael Becker