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HoloCosmos
Develops NewsFlash Solutions for Three GE Divisions
How
do you keep internal and external audiences interested in your
communications? Add Creativity, Speed, Relevance and Flash!
As
in
all big companies, GE communicators
face the daunting challenge of getting key messages through
to audiences, week after week. Online newsletters can be effective,
but only if your targets are motivated to read them. Just as
in real-world media, that means paying attention to the quality
of the content, and using graphics and multimedia to pump up
the interest factor.
Powerful
and visually arresting creative grabs attention and makes messages
memorable. But it can be a burden for in-house teams to create
topical, exciting visuals week after week, to say nothing of
the time and expense usually required to create custom Flash™
animations. The NewsFlash
system by HoloCosmos makes it easy and inexpensive
to do both.
In
18 months, we've developed NewsFlash solutions for GE
Capital, GE Commercial
Finance, and GE
Consumer Finance. Here are some stories and
samples of this work...
GE
Capital: Capital Times
Employee Newsletter
GE
Capital Corporate was relaunching its Capital
Times Newsletter and needed a way to increase reader
interest. HoloCosmos proposed a solution that makes use of the
principles of e-Productivity and Digitization:
build an online system that automates the creation of fresh
animated story features in Flash™, incorporates
eye-popping visuals that can be used in InsideGE,
and sends employees a rich email notification that invites them
into this readership-boosting experience week after week. It's
called NewsFlash
and HoloCosmos now offers this service on a subscription basis
to all GE Business Units.
Click
on the visuals at right to see some examples of the NewsFlash
and its visuals.
See
a sample Capital
Times NewsFlash.
Learn
about how NewsFlash is expandable through the
use of visual, music and animation Cartridges.
Explore
a Gallery
of previous NewsFlashes and screenshots of articles.
Check
out how HoloCosmos provides the NewsFlash service,
examine pricing
and contact
us for more information.
GE
Client/Visionary: Nancy
Elder
GE Project Lead:
Elizabeth Barnes
Lead Engineer: Bernhard
Kotzenberg
Creative
Director/Producer/Animator: Brooks
Cole
GE
Commercial Finance:
CFWorld Employee Newsletter
Shortly
after the reorganization of GE Capital into four separate business
units, GE
Commercial Finance was launching its CFWorld
Newsletter and needed a way to break through the email clutter.
HoloCosmos built upon the NewsFlash foundation to create an
animated CFWorld updated with fresh visuals
that can be used in the newsletter itself, sending employees
a rich email notification that invites them into this readership-boosting
experience month after month. HoloCosmos now offers this service
on a subscription basis to all GE Business Units.
Click
on the visuals at right to see some examples of the NewsFlash
and its visuals.
See
a sample Capital
Times NewsFlash.
Learn
about how NewsFlash is expandable through the
use of visual, music and animation Cartridges.
Explore
a Gallery
of previous NewsFlashes and screenshots of articles.
Check
out how HoloCosmos provides the NewsFlash service,
examine pricing
and contact
us for more information.
GE
Client/Visionary: Nancy
Elder
GE Project Lead:
Elizabeth Barnes
Lead Engineer: Bernhard
Kotzenberg
Creative
Director/Producer/Animator: Brooks
Cole
Contact:
Brooks
Cole
CEO/Creative Director
(415) 415-663-5486
brooks@holocosmos.com
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Click
Pictures to Enlarge
Story 01 Splash
Story 01 Summary
Story
01 MainViz -eProductivity
Story 03 MainViz - Launch
Story 04 MainViz - Diversity
Story 05 MainViz - Art Harper
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  NewsFlash
is a custom app created by HoloCosmos that empowers GE
communicators to
quickly build
a fresh Flash™ presentation highlighting the featured
stories from each issue of the employee intranet newsletter,
InsideGE.
See
a sample Capital
Times NewsFlash.
Learn
about how NewsFlash is expandable through the
use of visual, music and animation Cartridges.
Explore
a Gallery
of previous NewsFlashes and screenshots of articles.
Check
out how HoloCosmos provides the NewsFlash service,
examine pricing
and contact
us for more information.
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