"The tools we need are in our hands. In our hearts. In the words we choose to speak, and the ways we choose to live our lives. We are the architects, guided by forces greater than death. Whether you choose to build with us, or continue to destroy, the power is in your hands. Because we have all been granted the will to change.
Yosimar Reyes, Poet
Architects of a New Dawn was born from the dream and vision of Carlos Santana to create a new global network and a new way of looking at our lives. Carlos is a boundless visionary who truly believes that Peace is possible. Dedicated to making the world a better place, Carlos and his family also founded the Milagro Foundation, which benefits underserved children around the world, including youth in the San Francisco Bay area.
Collaborative Vision for the Site
Santana project manager Rick Lukens engaged HoloCosmos to provide creative direction on identity, branding, social network and web development, animation, and visual design to Carlos Santana's extraordinary vision.
Architects of a New Dawn is a multi-media experience integrating modules with short films, interviews, spoken word, music, and visuals that were designed to inspire and and create hope for people around the world. The site offers opportunities to explore the unlimited possibilities that will determine the evolution of humanity.
HoloCosmos focused on creating a beautiful framework that began with the basics and extended into a fully functional social media networking site. We built the site with Ruby on Rails and implemented an intuitive and inviting design that allowed users to easily navigate and connect with each other on the site.
To maximize the full potential of this site, HoloCosmos designed modules as a series of 3-6 minute films that included computer animated sequences, conversations, interviews, spoken word, and other striking visuals. These modules were used as individual pieces that also fit into one long-form program. The "short bites" were especially effective across a wide variety of media delivery systems such as phones, PDA's, and other mobile devices.
Client Project Lead: Rick Lukens
Creative Director: Brooks Cole
Chief Engineer: Alex Wayne
Technical Producer: Mihai Manoliu